A subliminal message is a technique used in marketing and
other media to influence people without their being Aware of what the messenger
is doing. For some, subliminal messages are synonymous with mind control, in
which they view it as a form of insidious mental manipulation designed to alter
our behavior so that we’ll buy a certain product, vote for a certain political
candidate, or become socially re-engineered in some way without our consent or
even our knowledge. But others take a more positive stance, claiming that
subliminal messages can be used as self-development tools to reprogram the
subconscious mind for success or to change a specific habit that’s holding you
back. One of my favorite forms of subliminal messaging is when it is embedded in
logos. For example, take a look at these logos that each have hidden parts that
you probably never noticed before.
Here is the Baskin Robbins logo that has been around forever. If you look closely at the color
contrast, the pink in the B and R form the number 31: the number of flavors it
makes.
As a huge baseball fan, this is one of my personal
favorites. I wasn’t aware of this one until a few months ago. At a glance, this
logo just looks like a baseball glove and a ball, but it also forms an M and B
for Milwaukee Brewers.
Another iconic subliminal message can be found in the FedEx
logo. If you look at the white space between the E and x, you will see an arrow:
an indication of the company's speed and ability to get your delivery from
Point A to Point B. I probably saw this logo thousands of times before ever
noticing this.
There is no manipulation or altering of the subconscious going
on here, but it is still interesting to see how the marketing team has
implemented this in their design. I just find it extremely interesting how a
message can hidden so well in another message or logo.
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