Thursday, July 13, 2023

Subliminal Messaging

Subliminal messaging is something that hasn't gone away but has become modernized into something different. In the 80s, it was tapes. In the 90s, it was CDs. In the 2000s/2010s, it was YouTube videos. Now, I believe that it has been involved in appearing in the world of TikTok. TikTok has become a popular platform in this modern age. I, myself, am a frequent user of it. I use it as a form of entertainment in my daily life. While learning about subliminal messaging, it reminded me of a common type of video that I see frequently on my recommendation page. This would, otherwise, be known as an FYP (For You Page). The type of video I'm talking about is the type that says "Don't skip this audio", "Claim this 3X", and "Use this sound". Here is a link to an example TikTok:

These types of TikTok videos will, oftentimes, involve a person saying that if the viewer doesn't skip the audio or claims it three times, they will be granted fortune, or their crush will confess their love to them.  It will sometimes be a broad statement and say their life will improve within just a few days if they don't skip the audio. 

Here is an article that talks more about it as well.

It is easy to fall for these types of videos, especially when people comment about how it works or people will post their own videos and explain that it has worked for them. I have fallen for these videos once or twice, but that was about a year ago. Subliminal messaging seems to target those who desire something in their life but is hard to obtain because it would involve the person's patience. Oftentimes, it would just require pure luck. I think subliminal messaging has become the term manifestation. It is the concept that an idea will become a reality. I use the term a lot, especially when I desire something.

I think it is interesting how subliminal messaging takes on new forms as time goes on and as technology develops. It's also interesting how no study can prove they work, but no one seems to pay attention or care that there is no evidence. 


  1. I definitely agree with you on the observation that subliminal messages have been getting more popular over time. I've seen a lot of them on TikTok, but I think the peak of those postings were around 2020-2021 (closer to when everything was shut down because of Covid-19). It's also very easy to fall for them if you're gullible or you're the type of person to believe in everything, no matter what it is. I also remember there was a different kind of subliminal messages or "chain posts" in the early 2000s-2010s on sites like Instagram, Snapchat, emails and text messages. Everyone would send things like: "This message is cursed. This this to 5 people you care about or something bad will happen" Usually starting with a "scary story" to scare you into sending it.

  2. Hi Andrea! I think you are right about how subliminal messaging is continuing to show up in our culture today just in different forms if compared to what was around in the 80s or 90s. As technology and society evolves, subliminal messaging has to keep up with it. I have definitely seen the TikTok videos you are talking about. I think they give people a sense of hope which is why no one questions the credibility or evidence, or lack thereof, behind it. Manifestation is definitely another word to take place of subliminal messaging. It seems to be a popular tactic that is shared on social media. Again, it gives people hope which is why I think it is circulating throughout our online culture.