Kangen water machine
There is a product out in the market that has consumers to believe it is this magical fountain of youth type of machine. The presentation of this machine is that it is the all time answer to healthful benefits such as weight loss, and fights cancer off. The purpose of this product is to remove acid from water sources and become more alkaline based.
The marketing technique that I personally have observed is word of mouth, and small private seminars, such as presentations in someone’s living room. The person promoting this machine presents information such as facts of alkaline water vs. acidic water. The presenter also demonstrates an experiment of different waters and their acidic concentration, and then presents his product to show how it has no acid in it. The presenter uses charts similar to the one below and explains why consumer should be in the purple for an alkaline water concentration.
Another piece of information this person uses to show how important it is to have this machine he presents a woman who is a “living experiment” who goes on talking about how it changed her life and she lost 60 pounds from drinking the water along with diet and exercise. The interpretation the presenter tries to give is the magical water was what did it. When in reality the reason why she lost all the weigh is because she changed her lifestyle and ate differently and exercised.
Throughout this presentation the person throws out all kinds of facts to the audience such as how the Japanese have been using these machines in their hospitals, and then says it was like a holy water a long time ago, then that is was water found in some magical spring in France. The kangen water machine replicates this alkaline-based water. This presenter is persuading all these facts to make the audience believe they have to have this machine to be healthy and lose weight.
This relates to pursedosience because the machine in reality Is a water purifier just like Britta, or Zero Water. The only difference is this presenter does this whole presentation to make consumers think this machine is so great and magical that will answer all their problems, therefore they would be willing to pay anything to own one. They are priced anywhere to 100$-$4,000. This product is demonstrated to be something so wonderful when in reality it is a water purifier. Yes you should know what’s in the water you drink but you shouldn’t rely on a magic water-making machine to solve the world problems.
Below is a video similar to the demonstration i saw