Who wouldn’t want a bracelet that improves their athletic ability? Drew Brees, Shaquille O’Neal, and Lamar Odom all have them and I can too? They are all talented successful athletes and it must be because of the silicone bracelet they wear. The power balance bracelet claims to improve strength, balance, and flexibility. It is said to be “made by athletes, for athletes. It is a favorite among elite competitors, weekend warriors, and everyday fitness enthusiasts”.
The power of the hologram sticker attached to the product is designed to resonate with and respond to the natural energy field of the body. They actually sell 10 packs of these hologram stickers for one hundred dollars! But who wouldn’t want to spend the cash to receive a product that maximizes their potential and allows them to live life to the fullest and even lasts indefinitely? There is one slight problem: the company admitted their product has, “no credible scientific evidence that supports our claims and therefore we engaged in misleading conduct”. http://gizmodo.com/#!5723577/powerbalance-admits-their-wristbands-are-a-scam. But regardless of what they told the Australian media, they still stand strong behind it. They say on their website, powerbalance.com, that they never claimed their product does not work and they made voluntary changes to resolve the issues. They claim it is people without open minds that experience a failed product. .but don’t worry, there is still a full refund if you are unsatisfied.
Products such as the power balance bracelet have been around for decades convincing people of amazing feats. For example, the Q Ray band; people believed this "ionized" bracelet solved all of their pain problems. It is a classic case of the placebo affect; mind over matter. Now a days, adding a famous face to the campaign doesn’t hurt either. People are easily convinced to try a product that does a celebrity wonders.