Tuesday, November 10, 2015


Inspired by a 2004 flim, "What the Bleep Do We Know?!", AQUAMANTRA water claims it is Premium Natural Spring Water that "resonates with the energy and frequency of your well-being". AQUAMANTRA's bottled water proposes to deliver powerful messages to improve the quality of your life through the "mantras": "I AM GRATEFUL","I AM HEALTHY", "I AM LOVED", "I AM LUCKY". Apparently, the thoughts people inherently relate to the phrases "permeate the liquid" and subsequently influence the taste and overall beneficial properties of the water. AQUAMANTRA's basis for "changing" their water are based on Dr. Masaru Emoto, who explained "the basic principles of quantum theory, whereby the molecular structure of water was changed by a Zen Buddhist monk’s thought" in his book, "Hidden Messages in Water". Therefore AQUAMANTRA simply uses the design on the labels that are glued to the outside of the bottles to phyisically affect the molecular structure of their "California sourced Premium Natural Spring Water". Basically, each bottle has a custom label inspired by a local artist on the front and it is these drawing/ designs that are ultimately changing the basic molecular structure of a water molecule and additionally the taste of the water itself. AQUAMANTRA claims they are, "combining the potency of the universe with the abundant streams of our mother earth to create what we like to call the ELIXIR OF LIFE". Finally and slightly humorously, AQUAMANTRA major promotional phrase is, " Say the mantra, taste the difference and experience the change in your mind, with your body and through your spirit, to stimulate your soul". And what are consumers saying about AQUAMANTRA's "special" water that they bought for a great price of $27 for 12 bottles: 

  •   ""I consider myself to be a water connoisseur; I've tried all bottled waters and Aquamantra is by far is the best tasting water available. It tastes so clean and refreshing, it feels alive and full of vitality. I've been drinking I AM LOVED for a year now and it not only tastes wonderful, it has completely stabilized my body's alkalinity. My body's PH level was very acidic and after drinking Aquamantra, I maintain a perfect PH balance. I truly believe I AM LOVED is LOVING my body. In addition, my energy has skyrocketed and my skin glows!"  - Jennifer Mattox, Passion for Paws"
The implications of AQUAMANTRA water are glaringly obvious. If we could all benefit from drinking water that was labeled to improve the quality of our lives, why not stick Post-It Notes labeled, I AM RICH or I AM INVINCIBLE on Aquafina? 


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